The Pigeonhole is the global book club in your pocket

A book was once the best means of mass communication; now it is the phone. But there is no longer a need to choose between the two. The Pigeonhole is at the forefront of a new era of mobile reading, launching our titles in bite-sized instalments, or staves, designed to fit into every reader’s life.

We work with some of the biggest publishers in the world to bring our users the best in modern fiction. From bestselling authors like Minette Walters and Ken Follett, to exciting debuts and new voices, The Pigeonhole has your reading covered. Each serialisation is accompanied by bonus content – from interviews with the author to audio staves, playlists and photographs. Meet with the author and other readers inside the book as you read and comment on the book in real-time.

Launched in September 2014, The Pigeonhole has been nominated for the Digital Innovation Awards at the London Book Fair, Future Book’s Digital Campaign of the Year for its work promoting Ken Follett’s A Column of Fire, and its founding editor Anna Jean Hughes was named as a Rising Star of the publishing industry by The Bookseller magazine.

Some comments by our users

  • This has been the best book-reading experience ever.

  • Anyone else having mixed feelings about the end drawing near?

  • I am thankful to The Pigeonhole for introducing me to their digital bookclub. I was going to start another book, but it felt weird to read 'alone' without the possibility of commenting and discussing and sharing ideas and emotions with the other readers.

Working with these excellent people

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We collaborate with publishers to offer a new kind of platform through which to promote and sell Pigeon-picked books from your lists.

Here are just some of the benefits of partnering with us:


  • Boost the buzz for your book before it hits the shelf
  • Create a unique marketing angle for new titles, and capitalise on existing networks for established authors
  • Introduce your author to readers with an integrated commenting system
  • Enhance your book with embedded multimedia extras
  • Build a customised, branded book page for each of your titles
  • Reward superfans and create brand ambassadors by running exclusive pre-publication competitions


  • Interact with your readers direct to hear their thoughts on your books
  • Maximise Amazon and Goodreads ratings by funnelling readers through our read and review channels
  • Use our detailed data to learn all about your audience and how they’ve engaged with your title


  • Connect your author to Pigeonhole readers at our live events
  • Direct readers to your physical editions through our platform
  • Join the many publishers who have sent their titles to #1 thanks to a successful Pigeonhole campaign

For further details send an email to:

Jacob Cockcroft

Jacob is a lifelong book addict with a passion for blending the old and the new. With family origins in Zanzibar, he is a reformed corporate spy. Working extensively across Africa, he saw first hand the potential for mobile reading across emerging markets.

Anna Jean Hughes

Anna has been in the publishing industry for almost ten years, working in editorial at Random House and then for Peter Fraser & Dunlop, a prominent literary agency. She works with books across all genres but particularly popular fiction. She was named a Rising Star of the publishing industry by The Bookseller, and shortlisted for the Digital Achiever of the Year Award at the Future Book Conference 2015.

Laurence Kilpatrick
General Manager

After spending time working in legal publishing, and then living as a teacher in southern India, Laurence has worked in a variety of different areas for The Pigeonhole. As well as keeping track of developments in the world of non-fiction, offering bespoke book recommendations to our business book club clients, Laurence oversees all of The Pigeonhole's serialisations and publisher relationships and ensures that the range and breadth of high-quality authors on the platform continues to grow.

Victoria Hughes-Williams
Business Development

Over the past three years, Victoria has expanded The Pigeonhole’s client portfolio. She collaborates with publishers to create bespoke reading experiences – always keen to push the boundaries of our platform. Staying on top of publishing trends is second nature, having spent twelve years publishing commercial fiction at HarperCollins, Constable & Robinson, and Pan Macmillan. Away from The Pigeonhole, she mentors young writers at the Ministry of Stories.

Alice Sanders
Project Manager

Alice has taken up various roles in publishing since finishing her PhD in contemporary art at the University of Bristol. She is an avid reader and so working with books all day every day is pretty much her dream job. Alice helps manage our serialisations here at The Pigeonhole and loves being part of such a big, chatty community of book lovers. Her favourite book is A Little Life by Hanya Yanagihara, followed closely by The Master and Margarita by Mikhail Bulgakov. She also loves dogs, board games, travelling, cooking and is currently learning to surf.

Ned Davies
Data Analytics / Project Manager

Having cut his teeth analysing neuroscience data, Ned has brought his data-driven approach to our team. He uses this to help us constantly improve our delivery of projects. He loves the promise that technology shows in helping understand behaviour and improve experiences. Unsurprisingly for a scientist, his favourite genre is dystopian fiction.

Paola Palencia
Lead Designer

Paola is a world-class user experience designer. Originally specialising in industrial design, she cut her teeth in the luxury design industry in New York before transitioning to the digital world. Her key focus is premium brand community-based platforms. She has ambitions to set up a Pigeonhole editorial hub in Mexico City!

Walid van Boetzelaer
Lead Developer

Walid is a full stack developer. When he is not building websites, you can find him exploring the possibilities of technology in interaction and performance-related projects. As a Pigeon, his tasks range from making sure everything goes smoothly on the technical side, to implementing new features. He believes The Pigeonhole can reacquaint many with the lost pleasures of reading.

Work Experience Placements

We offer short term work experience placements in London. Further details available on request to

Junior Project Managers
We have received a lot of applications for this post. Until further notice, we are longer accepting applications. (21st April 2021)