Not As Nature Intended

Relying on a hidden camera, a bluff and a little bit of luck, award-winning investigative journalist Rich Hardy finds imaginative ways to meet the people and industries responsible for the lives and deaths of the billions of animals used to feed, clothe and entertain us.

What he discovers will shock, but it may just inspire you to re-evaluate your relationship with all animals and what role you let them play in your life.

Sometimes dangerous, often emotional and occasionally surreal, this one-of-a-kind perspective examines what it’s like to live and work amongst your adversaries and what you can achieve if you feel strongly enough about something.

About the author

Rich Hardy went vegan as a child when, from the window of his classroom, he saw a pig desperately attempt to escape across the school playground from the slaughterhouse next door. Going vegan was his first big step toward a lifetime of activism. 

Following a very short-lived career in professional football, Rich decided to commit himself full-time to activism for animals, oceans and the environment. First, as a campaigner and lobbyist, and eventually as an undercover advocate, infiltrating the industries and people who breed, rear or capture animals to provide society with animal-based food, clothing and entertainment.

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Why We Like It

  • "An incredible and moving expose."- Moby
  • Former leader of “Britain’s coolest environment group”, Surfers Against Sewage (SAS), Rich Hardy ditched the perfect wave to go full time with his covert camera and fake identities. His journey, over the course of almost two decades and 28 countries, led him to the darkest corners of humankind's relationship with animals.
  • Over 20 animal protection groups from around the world have since benefited from his hard-hitting investigations, using them to kickstart campaigns that make the world a better place for the animals we share it with.

Rich Hardy's investigative activism for animals has been broadcast in exposés across international media but, in a bid to allow his covert work to continue, he’s never been named publically, until now.

Having retired his covert camera and collection of alternative identities, Rich now runs campaigns at Veganuary, an international charity supporting people as they transition to a vegan lifestyle.

Rich lives in Cornwall, UK, close to his favourite surf break. Together with his partner, and fellow campaigner for farm animals, he runs a micro-sanctuary for the dogs, cats, chickens and ducks they’ve rescued from shelters and factory farms.

How it works

The book will be delivered in 10 instalments (or staves), one every day. The instalments are delivered to your Pigeonhole bookshelf on your IOS or Android app, plus you can read on our web reader. You will receive an email letting you know when each stave is available.

We believe that shared reading leads to new ideas and connections. That’s why we have a dynamic commenting system which allows in-text discussion between our readers. Post a comment and all your fellow readers will be able to respond. You can also choose to receive notifications (customise them here) when someone responds to your comment, or, additionally, whenever a comment is left in the book.

As you read you will see round purple icons at the edge of certain paragraphs – tap on these to reveal behind-the-scenes extra content!

Links will be included at the end of the final stave which will allow you to leave reviews on Amazon and Goodreads. The full book will be available on your Pigeonhole bookshelf for one month for you to read at your leisure. 

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